Search Marketing Manager
London, United Kingdom
As a Search Online Marketing Manager you will have extensive experience of devising and implementing strategies for all online marketing disciplines including SEO, PPC and affiliates. You will be a self starter who has built and managed relationships with external creative and media agencies and you will also have an excellent understanding of customer research technique such as usability testing and tracking.
As the Search Online Marketing Manager you will be primarily responsible for shaping and delivering the retail brands’ online marketing strategy by optimising sites to achieve market leading search engines rankings. You will be co-ordinating affiliate, SEO and PPC activity to ensure maximum effectiveness of marketing spend. Through managing this area you will be aiming to achieve marketing leading acquisition strategy through optimisation of the website. You will be responsible for managing changes to the core websites to ensure that changes fit within SEO principles and fulfill marketing objectives. Management experience is essential as you will also be liaising with senior Product Management and Marketing colleagues to ensure all online activity supports the business. You will also be presenting plans, results and deliverables at Director level in order to promote awareness of digital activity.
This leading financial institution needs no introduction. It has a very strong online presence and is always seeking ways to improve its brand awareness. This is a crucial role within the online marketing department and is a great chance to flex your search muscles in a large organization with large online media spends.